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5 tips for improving your call to action

12 May 2015

When you are designing a website or marketing material you need to make sure you are getting a response from your audience. This is done using a “call to action”.

A call to action (CTA) is an instruction to your target audience to do something by use of a verb such as “call now” or “visit us now”.

A call to action can be affected by many things such as positioning, colour, size and shape.

This info-graphic shows the best options to use when designing your next call to action.

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