Why hosting with us can boost your website SEO
23 April 2018
- SEO
- Website Hosting
- WordPress
When you selected your web hosting provider did you just choose the cheapest? If you did then you might be loosing customers and orders every single day!
Most cheaper web hosts choose servers based outside of the UK which are cheaper to run due to lower bandwidth costs and currency differences, but this could be costing your business in lost sales.
Google uses server location as one of its ranking criteria. If your competitors are using UK based hosting servers then Google will rank them higher when faced with choosing between them. Using servers outside the UK will also increase website loading time which Google also uses for ranking search results.
How can you find out where your website is hosted?
It is very easy to work out where your website is hosted just by using online tools such as https://mxtoolbox.com/DNSLookup.aspx
Just enter your domain name and then you will be shown the country flag based on where the server is located.
Always make sure you are hosting your website on a server located in the country you are based in.
Ask your website hosting provider which type of drives their servers use. Most will use normal drives which have a large capacity but offer slow performance. Make sure you use SSD (solid state drives) hosting providers such as us. These drives have no mechanical parts and offer much faster performance so that website files are handled extremely fast. Our shared hosting platform uses SSD drives and all but the largest websites load within a few seconds! Having your customer wait for more than 3 seconds while the page loads can result in them leaving your site entirely and you especially want to show Google that your site loads fast as your website ranking will be affected.
For those websites that use WordPress there are further performance enhancements that can be used to improve performance. We use edge caching servers to server up your website content even faster.
Just move your website over to us (or let us do it) and see for yourself just how fast our servers are.
